Both. Digital Marketing covers Google & Meta Ads plus SEO, AEO, and GEO as one funnel — paid for speed, organic and answer engines for durable demand.
Paid campaigns can produce leads within days once tracking is live. Technical SEO shows impact in 2–4 weeks; content, AEO, and ranking gains typically build over 90–120 days.
No one can guarantee specific rankings or ROAS, but we guarantee best-practice setup, clear attribution, and measurable improvements in traffic, leads, and visibility.